ABOUT US

Founder & CEO

Richard Sackett is the founder and CEO of Group Matrix Advertising. He decided to focus his efforts on personal injury law firms, after the historic ruling of Bates v. State Bar of Arizona on June 27, 1977, allowing lawyers to advertise.

In 1970, at the age of 21, Richard, a military veteran and a Communications graduate from Loyola University in New Orleans, was already the Executive Vice President of Fetty & Associates, the largest retail agency in New Orleans. It was then that he decided he wanted to create his own marketing firm, one that would offer all forms of traditional advertising and communications, along with the up and coming digital world of the Internet.

Always the vanguard of industry changes, he created a team of professionals -- photographers, cameramen, soundmen, public relations specialists, writers, artists, computer developers, and salespeople – that would work as a synergistic team of professionals to herald in a new type of advertising agency, one that understood the absolute value of traditional marketing as well as the absolute value of the then-new technological age.

When asked what made Group Matrix unique, he responded, “We use our vast experience in retail and customer response. Unlike other firms, we do what we know the public will respond to. We take the position of the attorney’s client in crafting the advertising. The airways and internet are crowded with messages about the attorneys. Our outreach is from the victim’s point of view.”

He foresees the future of law firm marketing associated with the consolidation of local firms into regional ones. For Group Matrix, his goal is clear. He wants to continue offering the two levels of service that he started – helping smaller law firms develop strategies capable of competing against the larger ones, and helping those firms make the next step up the ladder. His best advice for those firms seeking his services is, “It’s important that you consider your future.”

In his infrequent spare time, Richard is a yachtsman, jet pilot, collector of exotic cars and miniature trains, and helping young people find the pathway to their dreams.

Co-Founder

For the past 45 years, Joyce has worked with husband Richard at Group Matrix as a media buyer, bookkeeper, and traffic coordinator while filling in wherever she might be needed.

Joyce, originally from Chicago, began her professional career as an optician and owned several optical stores in Louisiana. It was there that she met Richard, her soon-to-be husband. After their children Jordan and Ariel were born, she opted to be a stay-at-home mom while the children were growing up. Both now also work at Group Matrix.

When asked what it’s like working with Richard, Joyce said, “He’s really a guru of legal advertising, marketing, and practice building for personal injury law firms. He is a motivator, educator, guide, mentor, leader, master-promoter, creator, and visionary, all the while making sure his employees and loved ones are cared for in good time and bad.”

She characterizes her relationship with Richard as follows.

“Richard is to legal advertising and marketing as Richard and Joyce are to peanut butter and jelly. It’s just a perfect match.”

Vice President

Jordan Sackett is the Vice President of Group Matrix Advertising and the son of founder and CEO Richard Sackett. From a young age he was thrown into the family business, starring in ads starting at the age of 7. Throughout his younger years he was regularly involved in video production and as he grew up so did his responsibilities. Upon graduating from college, he initially began working in the video production department. He has since worked his way up to Vice President, and leads the content creation department for Group Matrix. As Vice President, he assists and manages all aspects of the company with a focus on client relations. He admits that continuing to build a successful second generation company is difficult but as always, likes a challenge.

Attending the University of Tampa, Jordan knew he wanted to be in the family company and graduated with a double major in Entrepreneurship and Advertising. He held the position of Secretary and then President of his College Fraternity, Kappa Sigma. His experiences in college, both intellectually and socially confirmed his decision to enter the business. He regularly engaged peers who were familiar with Group Matrix attorneys around the country, and most could sing their local attorneys jingle.

Jordan is a loving husband and father of 3 children, 2 girls and a boy. While free time is not plentiful, he puts a priority on family. His skills are vast as he is a champion sailboat racer, an avid fisherman, maintains and uses his pilot’s license, qh a as well as holding an advanced diving certification. He enjoys days on the water, fishing or cruising with family and friends. He holds a Bahamian record for catching a trophy 790-pound blue marlin, as well as receiving an FBI award for the capture of “The Bare Foot Bandit,” one of America’s top 10 Most Wanted people.

Jordan’s business goals are to continue the growth of Group Matrix by providing the best service and content to its clients. He attributes a lot of his success to the tutelage of his father, and the amazing team of people around him at Group Matrix Advertising. He hopes to continue to make Group Matrix a driving force to the success and growth of personal injury law firms throughout the country.

Executive Vice President

As Executive Vice President, Corey has been with Group Matrix for over 13 years. His previous employment included positions as a Television Station Sales Manager, and Director of Sales for15 years with some of the country’s largest broadcast groups.

Corey is well-versed in all forms media and strives to give Group Matrix’s clients superb service while working closely with the client to build them into a market dominant law firm.

In his free time, Corey enjoys spending time with his lovely wife Carolyn, and his two beautiful daughters Kendall and Charlotte.

Director of Operations

Elizabeth is the Director of Operations and has been working with Group Matrix for more than 20 years. She earned her Bachelor’s and Master’s Degrees in accounting at the University of New Orleans.

In her spare time she enjoys traveling, design, sewing, drawing and trying new restaurants.

Chief Financial Officer

David has been the Chief Financial Officer (CFO) of Sackett Group of Companies since 2009. As a CPA for over 40 years, his responsibilities include accounting and all related financial functions.

Media Buyer & Specialist

Vicki is a Media Buyer and Media Advertising specialist for Group Matrix since 2015. In her role at the company, she negotiates the purchase and placement of ads for television and cable TV. In addition, she manages the schedule preemptions within a given budget, cultivates and maintains relationships with media vendors, and reconciles media invoices.

Prior to working at Group Matrix, she was Traffic Manager for Cox Media, overseeing 3 Traffic Coordinators in 7 designated market areas in Providence, R.I., New Bedford and Lowell, MA., and as an Account Executive for Cox Media in Rhode Island for 20 years

Married for 35 years to husband Lee, she is the proud stepmother to Amy Elizabeth and grandmother to four children.

Unknown facts that many do not know is that Vicki was Miss Barrington runner-up at five years of age, worked as a papergirl, and was the state doubles tennis champion. She was the first 18-year-old to register to vote in the state when the voting age was changed, a fact she credits to her father who made her do it (he was a state representative).

Vicki is also a talented stained glass artist.

Trevor has been making movies and playing with After Effects since he was 10 years old. His love of the craft followed him through film school at NYU Tech, where he graduated in 2010. He’s been shooting and editing video full time ever since, and is always looking to expand his knowledge and abilities.

Head of Digital Marketing

Lauren has been the head of Digital Marketing and Social Media within Group Matrix for over 7 years. She is Google certified and is in charge of all the associated digital and social media marketing strategy and campaigns for the company’s clients.

Her previous experience includes employment at Wayfair in Boston, MA., and as an active worker involved in the “Romney for President” campaign.

Married to her high school sweetheart, they have four children (7 and younger), and two rescue dogs.

Lauren’s additional abilities include complete fluency in French.

Josie Ader-Pienkosz has been with Group Matrix from 2009-2015 in various roles and has rejoined the team again in 2022 as traffic coordinator. Prior to joining Group Matrix, Josie served as Marketing Director at St. Pius X School. Josie has also sold spot television as an account executive for WXXA, WTEN and WCWN. In her free time Josie enjoys traveling with her family and is an avid fan of all things Disney.

Administrative Assistant

Caroline is the Administrative assistant for Group Matrix. She is responsible for a variety of general office duties, including filing, organizing the volumes of paper work that results from the business, and proofreads all important information to ensure it is correct. As the central point of contact for the company, Caroline helps all those in need of information and assistance.

Media Buyer & Specialist

Jodi is a Media Buyer and Media Advertising specialist for Group Matrix, working within the advertising industry for over 25 years. Her role at the company includes negotiating the purchase and placement of ads for television and cable TV. In addition, she manages the schedule preemptions within a given budget, cultivates and maintains relationships with media vendors, and reconciles media invoices.

She is a married mom of two college students and fur mom of three dogs.